TV broadcasters seem set to increase price of commercials

In an ongoing battle with commercial broadcasters, public television TVP claims it is not responsible for lowering of the prices of TV commercials and puts the whole blame on its adversaries. At the same time, TVP man agement admit the prices are indeed too low and declare they would push towards limiting discounts and to increase the price of its advertising slots. TVP's response comes in the wake of Zygmunt Solorz, the owner of Polsat, public criticism of the company's negative policy back in November 2002. "We might reveal the prices at which we sold our time last year, provided TVN and Polsat did the same. It would then probably appear that our prices were much higher," said Wojcieh Kabarowski, in charge of the economic department at TVP. He denied public TV was planning a 15% price reduction and suggested an agreement could be reached between TV stations to keep prices up. (Puls Biznesu, p. 7) J.K.