TV Puls could be growing as weak as its audience figures

Prokom Investment, a subsidiary of the IT giant Prokom, could lose its 9.61% stake in Telewizja Familijna (TF), as a result of a failure to acquire zl. 26 million worth of bonds issued. The statute of TF, which produces programs for TV Puls, states that shareholders who do not purchase the company's securities on time will lose their shares. Unless the ailing TV station finds another investor, it could face major problems, as other shareholders are not keen on increasing their stakes and forking up more cash. Meanwhile, TV Puls's audience was recently placed at around 3%, and that was only in the areas where it is broadcast, meaning that nationwide the audience figure is even lower. According to Jakub Bierzynski, head of OMD Poland media house, the station's problem is that it is promoted as a family channel without sex and violence, which viewers perceived as dull. He believes Puls should rather be advertised as an unscrambled film channel. (Puls Biznesu, p. 5) T.J.