TV sales fell by almost 20% in Q4
15:34
TV sales measures in units dropped in the last three months of 2022 by almost 20%, market research company GfK reported. Throughout 2022, however, the decline was less pronounced and stood at 1.4%.
Polish consumers most often buy large and medium-sized models with a diagonal of 65, 43, 55, and 50 inches. Many consumers postpone purchases despite a decline in average TV prices by 1.7% last year compared to 2021.
GfK expects that promotions will be a popular way to attract consumers in the coming months.
(PAP)
