TVP apologizes after image of rival's newscaster is used in advertisement

TVP is facing possible legal action, after advertising its new TVP3 news cha nnel using the image of Tomasz Lis, a leading newscaster with rival TV stati on TVN. Referring to a statement by Michal Maliszewski, departing head of ne ws at TVP, who said, "We can be better than CNN," Lis joked, "Well, in a way they managed to do that. Our colleagues from CNN haven't gone that far yet." Lis himself has no plans to sue TVP, but TVN lawyers are looking into the ma tter. The image used in the advertisement is of Lis with his head replaced b y that of a TVP presenter. Lis's hand can be seen with his wedding ring, eve n though the presenter whose head has been pasted into the picture is not ma rried. TVP management has sent a letter to TVN apologizing for the incident, which it claims is the fault of its advertising agency. (Gazeta Wyborcza, Fe b.16-17, p. 24) T.J.