Tyskie on top, Zywiec losing out as big five dominate the beer market

A recent survey of beer sales in Poland has revealed that five brands domina te the market. The survey, conducted by research company AC Nielsen, found t hat Tyskie, Lech, Okocim, Warka and Zywiec account for 47% of all beer sales . The top seller is Tyskie, with a 16.7% share of the market in August and S eptember, exactly the same as a year ago. The biggest loser was Zywiec, with sales down by 2.5% from the same two months of last year. Brewers report tha t overall, beer consumption has increased slightly. According to the Central Statistical Office (GUS), 19.9 million hectoliters of beer were produced in Poland in the first nine months of the year, a 1.2% increase from a year ago . (Prawo i Gospodarka, p. 4; Puls Biznesu, p. 7) M.T.K.