Tyskie overtakes Zywiec as best-selling brand of beer

According to a report by market research company ACNielsen, the leading brand on the Polish beer market in 2000 was Tyskie, produced by Kompania Piwowarska (KP). With 15.4% of the entire beer market in Poland, it has overtaken previous brand leader Zywiec, which now claims only 9.8%. The third position is occupied by Lech, also brewed by KP. Tyskie strengthened its position on the market by almost 6% in the last eight months of 2000 alone. Still, the result is no surprise, since KP increased its total share in the market from 22.7% in 1999 to 28.8% in December 2000, while at the same time Grupa Zywiec lost 5.6% of its market share. Tyskie's tremendous success is a clear sign that its huge advertising campaign and well-organized distribution network have begun to bear fruit. In August 2000 alone, KP sold 100 million bottles of Tyskie. If the 30% per month increase rate is maintained, a new leader can be expected on the beer market in Poland. (Puls Biznesu, p.9) J.K.