UPS: 37% of online buyers intend to buy more next year

Trading platforms enjoy unflagging popularity: they are used by 96% of online buyers from Poland, and 37% intend to buy more on such portals over the next 12 months, according to the "Pulse of the Online Shopper" study commissioned by UPS. The report shows that buyers want above all transparent charges, control over the delivery process, rewards in loyalty programs and the possibility of an easy return of goods – the latter has been used by 29% in the last three months.

“A striking website or easy-to-use application is not enough to satisfy today's online buyers,” the study says. 

(ISBnews)