Ursus takes decisive steps to stop counterfeit parts as new investors loom
Domestic tractor producer Ursus is taking steps to protect its brandname and
market segment. According to company president Stanislaw Bortkiewicz, due to
workshops that produce and distribute fake spare parts the enterprise is
losing a huge share of the zl. 500 million that farmers spend on parts to
service their tractors. "Prosecutors have raided about 30 companies pr
oducing and selling tractor spare parts over the last few months. We want to
continue this action," said Bortkiewicz. He believes that this move will
also help to consolidate the company distribution network, which has 150
stores across the country. Ursus wants to increase the number of outlets to
1,500 offering only authorized products. Meanwhile Bortkiewicz also told the
press that two domestic and two foreign companies have been shortlisted for
investing in Ursus. (Puls Biznesu, p. 9 ) M.M.