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Ving enters travel market with middle-class prices

Ving has two offices in Warsaw, and one each in Lodz, Poznan and Gdynia. For summer travel, the company has already reserved 35,000 tickets on Polish Airlines PLL LOT-almost twice as many as its Polish competitors. "Ving's offer is designed for middle-class people, as the prices are on average zl. 300-400 lower than competitive offers on the Polish market," said Ving president John Andersen. Travel agency Scan Holiday, which claims more than 50% of the Polish market, doesn't fear Ving. "We will defend our position," said Scan Holiday's marketing chief Joanna Sosnowska. "We lowered the prices of some trips by 20%." (Gazeta Wyborcza, Feb. 21-22, page 31, Prawo i Gospodarka, Feb. 21-22, page 5)

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