We expect more than just good products and services from entrepreneurs

Involvement in helping the needy or other forms of supporting local communities is increasingly a necessity for companies. According to the survey ‘Social involvement of entrepreneurs’ carried out under the initiative Born Entrepreneurs, as many as 76.2 percent of Poles would like entrepreneurs whose services or products we use to engage in actions supporting local needs. 66.9 percent of respondents also admitted that when making purchasing decisions, they would be more willing to choose a socially engaged company. This trend is visible especially in the case of women, where such an attitude was declared by as many as 72.4 percent of the respondents.

According to the aforementioned study, among the areas that, according to the respondents, should be supported by an entrepreneur, help for children is in the first place – as indicated by 46% of the respondents. However, expectations in this respect also include other areas of charity and pro-social activities, and each of them has relatively strong support. 39 percent of people among the three most important areas mentioned helping the sick, 38 percent helping the elderly, the poor, and the needy, 37 percent of respondents indicated support for ecological activities, and 35 percent helping animals. Almost every third person (32 percent) mentioned support for local needs and communities.

Interestingly, the hierarchy of importance of individual areas differs when we look at the results from the perspective of gender. Only the support of the children is most important to both. Next, for women, what matters is ecology, the elderly and the poor, and animals. Men, on the other hand, more often expect companies to support the sick, the elderly, and the poor, and then to take pro-ecological activities.

(WBJ)