Whites invests in an intelligent system of marketing predictions

According to Adweek, Whites, a leading digital marketing agency in Poland and one of the 100 fastest growing agencies in the world in 2020, will invest PLN 6 million in developing an innovative marketing budget management process using machine learning.

An innovative marketing budget management system using machine learning technology enables issuing recommendations based on predictions created on sales data obtained from many sources with a specific probability of success.