Who's Who in the In Focus List
Managing director
Euro RSCG New Europe-Poland
By : Justyna Wrobel
John Domas, 30, first arrived in Poland last summer as a regional development manager for Euro RSCG's Central and Eastern European operations. "There were some client service satisfaction problems," he said. By the end of the year he was promoted to managing director and charged with rebuilding the agency's position on the market. "When people ask me how long I'm going to stay, I say, 'I don't have any intention of leaving,'" Domas said.
Euro RSCG, whose market position has dropped in recent years, has the potential to become a leader again, he said. To achieve this, Domas' immediate goal is to make the company the most respected ad agency on the market. "I like to consider myself a results-oriented manager who is really focused on my clients' results," he said.
Although Euro RSCG lost Philips and Bank Slaski as clients, Domas is already expanding the agency's portfolio by adding new customers such as Canal+. "We are absent in banking, insurance and the beer market," Domas said. "And we definitely want to have more local clients."
Expanding Euro's client mix may be easier now that the company has begun building its own media communications group, which includes ad agency Euro RSCG, and last month's acquisitions of below-the-line service companies that belonged to the Galicja Group: Dialog Galicja and Marketing House. "We also have a cooperation agreement with Public Relations agency Headlines (also belonging to Galicja Group)," he said. "We now have a group that is quite strong."
Although the market is tight, the company expects to grow in size and value. "We acquired some (companies) to spark a (more) organic (growth process)," he said.
Past notes:
1993 Graduated from Lynn University, where he studied art and business.
1993-1998 Worked in the creative department for several ad agencies.
1999 Joined Euro RSCG and moved to Europe as regional development manager.
2000 Moved to Poland and later appointed managing director of Euro RSCG New Europe-Poland.
2001 Expanded the company through the acquisition of two BTL companies.
Last word:
"I don't mind that the market is decreasing, that clients have less money to spend. It's more of a challenge to work harder."
