Wiedźmin advertising campaign to cost PLN 130 mln

The global advertising campaign for the third part of The Witcher (Wiedźmin) video game developed by CD Projekt, which will start a few weeks before its premiere, is valued at PLN 130 million, Puls Biznesu daily reported. The marketing budget of the previous two parts was worth around PLN 50 million in total. The campaign is targeted mainly at the American market, the Polish game will be advertised in cinemas, in television, outdoor media and in the internet. The game will be on sale in 109 countries.