Wirtualna Polska placing its bets on e-commerce plans
Wirtualna Polska (WP), Poland's second most popular Internet portal,
introduced an on-line auction service last week. WP's latest venture joins
its web site shopping mall, where businesses can create their own electronic
shops. Additionally, WP has run its own Internet shop for two years and is
the first large domestic portal engaged in these three kinds of e-commerce.
Each month 1.7 million Internet users visit WP sites. There are currently 50
shops representing different sectors in the shopping mall, with contracts
signed with 20 more shops. However, the future role of e-commerce in WP's
development depends on the discovery of a strategic investor. WP's Marcin
Strzalkowski confirms that the company is talking with potential investors
from both media and telecommunication companies. (Gazeta Wyborcza, p. 35)
A.D.
