Wirtualna Polska to buy Extradom
08:40
WSE-listed media group Wirtiualna Polska signed an agreement to acquire 100 percent stake in Extradom.pl which sells architectural projects online for PLN 75 million.
According to WP, the transaction will significantly strengthen the group's position in the area of e-commerce in this category, giving it exposure to the Extradom customer market.
“Thanks to the combination of Extradom and Homebook, we will be able to focus on leading the Polish consumer through the entire shopping path from home design, through construction materials to interior design. Extradom customers spend several PLN billion each year, we will help them optimize their decisions shopping,” said Grzegorz Kruk, VP of e-commerce at WP Holding.
“Both Extradom and Homebook today have strong, recognizable brands in the Home & Living industry and offer complementary solutions that give architects, designers, manufacturers, and stores easy access to the online market. Thanks to the acquisition, we are joined by a strong and experienced team from Extradom, which has proved its skills by expanding its business almost twofold in the last two years,” said Adam Plona, president of the Domodi Group, a Wirtualna Polska subsidiary.
