World Cup drives small stores sales in June
23:15
Sales in small-format stores in Poland increased by 5.4 percent y/y. On monthly basis, a growth stood at 2.4 percent, a market research company CMR said. The number of transactions in June 2018 was 1 percent lower y/y but by almost 3 percent higher m/m.
The start of the World Cup in June was accompanied by promotional campaigns for many products and brands. However, due to the poor performance of the Polish team, the impact on sales was not as big as expected.
