World’s first human-to-human advertising platform has just come online

Trendor, a startup pioneering human-to-human advertising, has made a major step forward in helping brands to embrace the idea of user-generated content (UGC). By starting a unique ecosystem of online creators, we provide brands with a stream of compelling and cost-effective video content that nurtures the audience’s natural engagement, resulting in increased reach and conversion.

Ahead of the investment round that will enable the development of an AI-powered algorithm, we have launched an online platform that connects brands with video content creators. The platform is driven by an ecosystem of users driven by users who generate by themselves content for their favorite brands. We discover innate talents, empower them to interact with brands, and monetize their passions. At the same time, we work with brands to leverage the power of online creators to produce a wide range of videos in a variety of styles, ready to use in brands’ campaigns across social media.

Trendor is a controlled environment, with all creatives filtered and checked before going online. All creators are vetted and the video quality is checked to make sure it meets professional standards and the client’s criteria. There is no room for reputation hazards.

Video content is king on the Internet. With over one billion people watching stories on YouTube, Facebook, Instagram, Snapchat, and TikTok, users are engaging with short video content more than ever. But commercial content production is expensive, time-consuming, and, worst of all, ineffective. It’s hard to imagine, but 80 percent of online advertising is actually wasted. First, because people are fed up with ads that chase them everywhere, and that by no means fits their needs. Second, Internet surfers, especially those belonging to Generation Z, are distrustful of traditional advertising. They sense it’s fake and false.

According to one survey, 79 percent of consumers say user-generated content highly influences their purchasing decisions, while only 13 percent claim content from a brand is impactful and a mere 8 percent estimate influencer-created content weighs on their purchasing decisions. This means that people want to hear from their peers, and not from hired actors or paid influencers. The secret lies in authenticity. The message is best received by the audience if it’s coming from a true lover of the product. Authenticity makes it credible and has it resonate with the audience, driving engagement and loyalty. Our creators translate their personal attitudes to products and services into captivating stories that involve the celebration of life rather than blunt persuasion. And we ensure that the message gets through to the right audience, at the right time, through the right channel.

(WBJ)