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WP acquires Samito, expands its automated ads portfolio

16:40

WP acquires Samito, expands its automated ads portfolio
Source: Pixabay

Polish online media company, Wirtualna Polska (WP), has expanded the capabilities of its advertising platform WP Ads with the acquisition of marketing automation system, Samito. Samito offers e-commerce stores solutions for automating marketing processes such as email marketing, abandoned cart recovery, and a recommendation engine.

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