Xerox Poland to change president and sales strategy

Xerox, one of the world's biggest suppliers of printers and photocopiers, is to change its strategy in Poland. Printing services will be transferred to an external company, Xteam, which is soon to have a new manager. In addition, Swapam Chaudhuri, the current owner of Xteam and president of the Polish division of Xerox, is to be replaced in his latter capacity by Sach Lassiri. "We [Xteam] took over the sale of production systems for the publishing and printing sector from the mother company [Xerox], which constitutes 25% of our European sales," said Chaudhuri, who aims to achieve the same sales level in Poland. 'Farming out' services for the printing sector is a cost-cutting strategy and will eventually lead to an increase in sales. (Puls Biznesu, p. 4) A.C.