Young people invest in business development with a purpose

Investing is no longer the domain of a narrow group of stock market experts – it has been an integral part of their finances since it became available to the general public, especially young people. According to the research, more than half (54 percent) of adults from Generation Z have already invested – 26 percent of them in the stock market.

Bloomberg data shows that as early as 2021, Gen Z was already choosing companies with a purpose and this was a key factor influencing their investment decisions. According to Bartosz Czerkies, General Manager of Shares, a social media-embedded investment app for Generation Z that debuts in the fourth quarter of 2022, this trend continues. 

"Our users in the UK, are mainly Gen Z, who invest in companies for a better tomorrow. They choose sustainable companies and those supporting a service-based economy, driven by disruptive technology and digitalization. They invest smaller amounts but do so on a regular, monthly basis," Bartosz Czerkies assessed.

He added that investing has become social and accessible to everyone, regardless of their budget, empowering by supporting the growth of those companies whose vision users agree with. 

(WBJ)