Youtube viewership increased by 30% during a pandemic

During the pandemic, video viewership of YouTubers affiliated to LTTM group networks increased by 30 percent. Watching time increased significantly (by 30 percent) and the number of video views increased (by 27 percent). Only from March 12 to 15, the total number of YouTube views was as high as 133 million, and the average watch time was 753 million minutes (522 days).

Comparing these data to analogous days (Friday-Sunday) of the first week of March, there is a noticeable increase of 28 million views and 170 million minutes of watch time. This change was recorded in the LTTM network in all demographic groups of viewers. Children's, gaming and educational channels, as well as those from the categories of beauty, entertainment or specialized thematic content and hobbies, are more popular. The data was developed on the basis of over 800 channels associated with the network.

“A pandemic time means not only the time of increased media consumption but also the increase in content creators we have observed. Thanks to this, many clients have been able to quickly transfer budgets, including OOH activities to influencer campaigns. We also naturally observe an increased interest in influencer e-commerce marketing – especially for this group we have introduced new settlement options for cooperation with influencers, among others based on CPM, CPC models or the use of discount codes,” Paweł Stano, vice president of the LTTM group and president of LifeTube, commented.

(WBJ)