Zywiec: closing plant and cutting costs to stay number 1

In an exclusive interview with Puls Biznesu, Zywiec Group board president Alle Ypmar announced that the brewer is planning measures to shore up its first-place position on the Polish market, seriously weakened in recent months. The most radical changes include the sale of a facility, a "divorce" from the "Lancut" brewery, as well as lay-offs. The board of directors acknowledges it will have to cut spending sharply, and plans are underway to rejuvenate the EB brand, reorganize distribution, and redesign packaging. (Puls Biznesu, p. 1)