60% of Polish exporters use price competition

The main strategy used by Polish exporters to EU countries is the criterion of a lower price. As many as 60% of companies decided to do it, according to the report of the Polish Economic Institute (PIE) "The competitiveness of Polish exports in terms of quality and price". Qualitative advantages play a greater role in exports to non-EU countries: 92% of sales in the US market and 60% of sales on the Chinese market.

The PIE survey shows that 16% were competing with non-price methods (only non-price or using elements of price competition).

“Inevitably, the time is coming when many Polish companies will have to offer products that stand out from the competition, among others, by higher quality and innovation," PIE analyst Łukasz Ambroziak, said.

(ISBnews)