Allegro further developing Smart! services for over 7 mln customers
Allegro continues to expand its Smart! services, now used by 7 million customers in Poland and over 1 million across the Czech Republic, Slovakia, and Hungary. In 2025, the platform extended its Smart! Week to two weeks, rebranding it as Smart! Weeks, running from May 5–19. Allegro also introduced Smart! Monety, a discount-based loyalty program replacing the previous coin system, with no minimum threshold for coupon redemption.
The program now includes challenges and daily promotions. Allegro reports 15.1 million active buyers in Poland and over 20 million in the region. In 2024, the platform contributed 1% to Poland’s GDP. During last year’s Smart! event, over 5 million customers participated in promotions.
