One of the most recognizable football clubs in the world, the Italian AS Roma has signed a contract with the Kraków company SALESmanago for the purchase of marketing automation software through it, as the president of the company Grzegorz Błażewicz informed. The Roman football club chose the Polish system for marketing automation in a competitive, international tender.
“The SALESmanago system which offers marketing solutions supported by artificial intelligence, is used by over 10,000 companies around the world. These are mainly online stores, but a group of sports clubs is strongly represented, among them the Swedish football champion AIK Fotboll, and in Poland Lech Poznań,” Błażewicz pointed out.
"We are very happy to win in an extremely competitive global tender. We are also pleased that we will continue the strong Polish representation in AS Roma started by Zbigniew Boniek in 1985 and maintained in subsequent years by such players as Wojciech Szczęsny or Łukasz Skorupski," the president emphasized.
Established in 2011, the company currently employs nearly 200 people at the headquarters in Kraków and branches and sales offices in Berlin, London, Madrid and Stockholm.