ASBIS to invest $1 million in resale company

Distributor of IT products in the growing markets of Europe, the Middle East, and Africa, ASBISc Enterprises, is launching a new company, in which it will invest a total of $1 million by the end of 2021. Breezy will start operating in February 2021 in Ukraine, Kazakhstan, and Belarus. In the second quarter of 2021, the company will also enter the Georgian, Armenian, and Azerbaijani markets. In the following years, it is planned to expand Breezy's operations also to the countries of CEE, including the Polish market. Due to the development of this company, ASBIS plans to employ up to 80 people in 2021.

Breezy is a new business concept of the ASBIS Group, consisting of the purchase of used Apple products and other companies from this sector, for which their current owner will receive a discount on the purchase of new devices of these companies. These products will be serviced by specialists, and the devices that will be reusable will go on sale at reduced prices. The remaining products will be recycled.

“Apple products are selling very well, we estimate that the market related to the resale of used products will allow us to achieve profitability of our project already in the second half of this year. We also assume a higher margin on this activity than the one we generate from the distribution of IT products alone,” Serhei Kostevitch, CEO and Chairman of the Board of Directors of ASBISc Enterprises, said.

(WBJ)