Europe becomes largest market for cosmetics

According to the analysis of the association Cosmetics Europe, the Old Continent is currently the world's largest market of products from the category of personal care and beauty care classified as Beauty & Personal Care. Its value is already over €76,5 billion. Poland is in the lead in Europe in terms of consumption of products from this category. While the outlook for the industry is quite optimistic, it will not remain free from demanding challenges, especially those related to maintaining the continuity of supply chains and effectively securing goods against theft. 

In Poland, the value of sales of cosmetics and beauty care products amounts to almost €3.8 billion, which places us in 6th place in the European ranking, behind Germany, France, Great Britain, Italy and Spain. The strong position of our country in this area is also confirmed by the investments of the representatives of this sector in new technological solutions and automation. 

Rossmann, which manages over 450 chemist supermarkets in Poland, already has at least 1 self-service cash register in each of its stores, and by the end of 2021 their number will have increased to 2,100. What's more, the chain is planning to introduce a new checkout system, easier to use, dedicated to seniors. The Hebe drugstore chain has also joined the race for automation and already has at least one automated cash register in each of its 1,500 outlets in Poland.

(WBJ)