Every third Pole expects pandemic to worsen or is concerned about their income

For every third Pole, the biggest challenge at the moment is the uncertainty about future income or the risk of losing a job, and 28 percent indicates a lack of stabilization. In turn, 36 percent is concerned that the pandemic will worsen in the next six months, shows the September study by Dentsu Polska. It also shows that the two social groups most severely affected by the pandemic are the elderly and women, who evaluate their financial and professional situation much worse. It is also confirmed once again that Covid-19 has shifted a large part of Poles' purchasing activity to e-commerce – at the moment this channel is chosen by 49 percent of consumers.

“The financial situation of households during the pandemic deteriorated sharply. At the beginning of autumn, we see a slight improvement in the situation, or rather its stabilization. We have already got used to the pandemic, to uncertainty, and our plans are short-term - we do not make long-term, multi-year plans anymore, we try to react to changes on an ongoing basis,” Paulina Gadowska, senior research specialist at Dentsu, said.

The Dentsu communication group has been studying its impact on the mood, budget, plans and shopping habits of Poles almost from the beginning of the pandemic. According to the September 3rd round of the study conducted on a group of 1,000 respondents, 43 percent of them unequivocally assess that the financial situation of their farm has deteriorated in relation to the pre-pandemic situation. Changes in the financial sphere are felt more acutely by women, among whom as many as 49 percent indicate the deterioration of their situation. (compared to 37 percent of men).

(Newseria)