Global digital sales down 3% in Q1 2022

Salesforce's Q1 Shopping Index report for the end of the first quarter of 2022 shows that global digital sales decreased by 3 percent y/y. This is the first decline in the nine-year history of this report.

Data released by Salesforce show that while global purchasing spending decreased by 3 percent, purchasing traffic by 2 percent, and the number of orders by 12 percent, for the remainder of the year, customer confidence and online spending are likely to stabilize. The declines are affecting Europe in particular, where consumers are faced not only with rising fuel prices, but also with war. Internet sales there decreased by 13 percent, and the number of orders by 17 percent.

"Inflation has finally caught up with rising spending. Consumers are buying less, and the number of stores that make purchases has fallen. This is probably not a temporary shift in sentiment, but a sign of a major shift in consumer behavior. the friction between physical and digital channels will enable them to attract and retain a loyal customer,” Rob Garf, Salesforce vice president and general manager of Retail, said.

(WBJ)