Individuals spent over $1T globally in pre-Christmas period
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Salesforce, a global leader in CRM systems, has published a report on purchases during the 2020 holiday season. It presents data and trends recorded at the end of last year and influencing consumer behavior in 2021. According to data collected by Salesforce, spending in digital channels increased by 50 percent compared to the same period of 2019, so we dealt with one of the most successful holiday seasons in e-commerce. Retail customers around the world spent a total of $1.1 trillion, of which $236 billion was in the United States. In 2019, these values were $723 billion and $165 billion, respectively.
•E-commerce saw a strong increase in sales towards the end of the year despite the early start of the pre-holiday shopping season. Even though retailers were offering discounts and holiday promotions as early as October, most digital channel transactions took place during the traditional shopping season. The total value of sales around the world during the so-called digital week was $270 billion. In the first two weeks of December, these figures were $181 billion and $39 billion, respectively.
Retailers who offered out-of-store pickup and other delivery options saw their sales increase twice as much as the rest. Due to the heavy burden on delivery systems and the fact that consumers were particularly concerned with safety, companies that offered in-store, out-of-store or car pickup outperformed other companies.
Retailers are preparing for the "apocalypse of returns". Worldwide, you can expect returns worth more than $330 billion or roughly 30 percent of the value of all goods purchased. It is also the effect of an increase in e-commerce turnover during the holiday season.
(WBJ)
