It is possible to make money in culture
13:01
It is not true that culture does not pay and that it does not bring profit. You can make money on culture, and through culture, you can establish excellent business relationships – properly positioning our companies and our country on the map of the world economy. One such example is the EXPO. It is in Dubai that not only the largest investors but also the greatest artists meet. The Polish pavilion appreciated by the organizers of the EXPO in Dubai was one of the most beautiful – it received such an award in the Emirates. Good examples of activities are certainly vernissages, special events for business clients, curator tours, an evening in Bayreuth – organized on the occasion of the presentation of Polish opera, special events, or inspiring business with cultural values.
"We, as the Adam Mickiewicz Institute, invited a dozen artists to Dubai, and organized four exhibitions for a dozen partners in Poland and abroad. We created a space for the exchange not only of ideas but also of business cards," Barbara Schabowska, director of the Adam Mickiewicz Institute, said.
"These relationships allow us to look at the shared values of the business world and the world of culture – and to build a relationship with partners that will allow us to implement cultural and economic projects in the future. These types of projects – such as galleries owned by banks or exhibitions supported by private investors – point to a shared world of values and create a space in which we can find ourselves together," Schabowska pointed out.
