Less than a third of Poles go to the cinema

Only 31% of people in Poland people watch films in the cinema, a survey by the National Media Institute showed. The result is similar to the April survey by ARC Rynek i Opinia in cooperation with prof Magdalena Sobocińska from the University of Economics in Wrocław.

The number of cinema viewers has shrunk as the competition from streaming platforms intensified. As many as 56% of streaming platform users, such as Netflix, said that the platform replaced cinema for them. The trend is especially common among people aged 45–65 (61%) and 25–34 (59%),  says ARC Rynek i Opinia spokeswoman Magdalena Felczak said.