McDonald’s to use voice assistants in recruitment

Restaurant chain McDonald’s has begun accepting work requests in the US through Google Assistant and Amazon Alexa voice assistants as part of the “Apply Thru” program, The Verge said.

As McDonald’s states, the “Apply Thru” program will not replace the entire recruitment process, but will simplify its initial steps. First, the user will have to answer a few questions asked by the system. The next step will be to complete an online form received by SMS. McDonald’s has indicated that the initiative is aimed at reaching young people looking for lower-level jobs. Two years ago, the fast-food chain ran a similar program called “Snaplications,” which used the Snapchat application.

The automation of fast-food restaurants is to go even further. McDonald’s is already testing the possibility of using robots in the kitchen and voice assistants to accept orders in the McDrive window.

(Business Insider)