Motorola and rising WTA star announce strategic partnership
Motorola announced the newly established partnership with the world's top five tennis player, Sofia "Sonya" Kenin. This is Sofia's first partnership with a major global brand since starting her professional tennis career at the age of 16. It is also an opportunity for both Motorola and Sofia to develop together at a new stage in their careers.
In partnership with the brand, Sofia Kenin will wear "batwing" – Motorola's iconic logo – on her outfit and a warm-up sweatshirt during games and public speaking. In addition, the 22-year-old American tennis player will use the Motorola Razr 5G smartphone throughout the period of cooperation.
"It's an honor to work with Motorola for the coming season. I am very pleased with the brand's growing commitment to tennis over the past few years and it is a great pleasure to join the Moto team," Sofia Kenin said.
"Sonya has proven to be a key player in the league and we are proud that such a strong and inspiring player represents our company, a famous brand, and a shared passion for success," Rudi Kalil, Motorola vice president and general manager, North America Region, added.
(WBJ)
