Natalia Bajak joins Delphy Records as Label Manager

Natalia has been working in the art industry for over 15 years. She graduated in Journalism and Social Communication at the SWPS University in Warsaw. At Delphy, she will be responsible for the business development and research of new artists.

"I am extremely excited to work with Delphy Records. It is a modern, open to people label and production team. There is no other place on the Polish market that will take care of the artist in such a comprehensive way. It is a great place for everyone who is thinking about starting a professional music career, but they don't want to do everything on their own. We have all been on the market for many years, so we use the experience we have gained to ensure that singers enter this world with pleasure and, above all, good material," she said.

She gained experience in the Universal Music Polska music label, where she worked as an Artist Project Manager. Her protégé was AniKa Dąbrowska, Carla Fernandes and Adam Kubera. She also has experience in influencer marketing. As she says herself:

"I want to connect artists with brands. Cooperation with brands – whether as part of product placement in music videos, recording podcasts (as we can see on the example of Dawid Podsiadło or Quebonafide), or one-off benefits – in the future that you do not need to be afraid of. Being an influencer – does it mean abandoning the artistic path? Absolutely not. Everyone writes a personal definition. Big labels understand this and transform, e.g. by creating channels on YouTube (such as Ula Dudziak, which filled the gap in the 50+ target) With the uncertain concert situation and the reduced earnings of the artists, it is simply a smart move."

(WBJ)