Nordic Entertainment Group (NENT Group) has secured exclusive media rights to show the FIFA Women’s World Cup 2023 on its Viaplay streaming service in Poland. All 64 matches from the biggest tournament in international women’s football will be available to Polish fans live on Viaplay, which is the home of Europe’s best women’s football with over 100 live matches every year. NENT Group already holds the rights to show the FIFA Women’s World Cup 2023 on Viaplay in Sweden, Norway, and Denmark.

Known as ‘Orlice’ (‘The Eaglesses’), the Polish national women’s team kick off their qualifiers for the FIFA Women’s World Cup 2023 in September. The tournament’s expansion to 32 teams (from 24 teams in 2019) represents a golden opportunity for Poland to reach the showpiece event, which will take place in Australia and New Zealand in July and August 2023 with the star-packed US team seeking a record third consecutive title.

In the event of Poland qualifying, all the team’s games from the FIFA Women’s World Cup 2023 will be shown free to air with local commentators, experts, and studio programming.

 “We are ready and our priority now is to win matches. Maybe some will call us underdogs in our qualifiers, but we want to go step by step and make it to the finals. I hope that it will soon be obvious to all Poles that they have two national teams in football,” Ewa Pajor from the team of Poland and VfL Wolfsburg, said.

“NENT Group has demonstrated a strong commitment to women’s football and we are happy to extend our partnership with them on the FIFA Women’s World Cup™ in Poland. We are looking forward to working with NENT Group to continue to grow the popularity of the women’s game in Poland,” Jean-Christophe Petit, Director Media Rights & Content Services, FIFA, added.

In Poland, NENT Group holds rights to top European women’s football leagues such as England’s Barclays FA Women’s Super League, Germany’s Frauen-Bundesliga (currently home to Poland’s Katarzyna Kiedrzynek, Małgorzata Mesjasz, and Ewa Pajor) and Denmark’s Gjensidige Kvindeliga, along with selected games from Spain's Liga Iberdrola.

Viaplay will launch in Poland in August.

(WBJ)