Ongoing pandemic: over half of Poles made online purchases

As many as 55 percent of Poles during the recent closure of shopping centers, made purchases online at least once. The most frequently purchased products online are clothes, cosmetics and industrial products. Interestingly, grocery shopping was only in the sixth position. It turns out that we prefer to buy food in stores. Overall 45 percent of people admit that the only motivation to visit a virtual store was the limitations related to the epidemic and they do not intend to switch to online shopping. However, every third Pole is of the opposite opinion, which assumes an increase in the frequency of online shopping, according to a study commissioned by CBRE, a commercial real estate services company. According to experts, these results confirm that shopping centers will remain our favorite places for shopping.

“Changing habits is a long-term process. The coronavirus pandemic prompted a large proportion of Poles to shop online but our research shows that not everyone wants to buy products more often online now. The main reason is that the virtual world does not provide us with the same experience as visiting the store,” says Magdalena Frątczak, head of the commercial sector at CBRE.

(WBJ)