Pandemic and economic crisis are the main topics of the changed MIT Sloan Management Review Polska Congress
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The ICAN Institute has been sharing knowledge from reliable and prestigious sources since 1996. Access to the best world materials and cooperation with famous and recognized experts resulted in a unique event in 2019 - MIT Sloan Management Review Polska Congress - Digital Leadership & Technology. The second edition was planned for April this year. The organizers intended to create a larger, two-day congress, combined with the fair and even more numerous thematic paths.
At the end of February it was decided to cancelling
the event in the planned formula. News from Asia and the south of Europe about
the speed and ease with which coronavirus is moving to other countries meant
that care for everyone who was to appear at the DoubleTree by Hilton Hotel in
Warsaw on April 21 and 22 won. Were the fears right? Now it is know that
yes. The 2nd MIT Sloan Management Review
Polska - Digital Leadership & Technology was to attract over 800 people,
including foreign exhibitors and famous personalities from around the world.
Online is just the beginning
The MIT SMRP Congress in the new formula is a response
to the current socio-economic situation in the world. Its subject matter will
oscillate around issues that should already bother - and bother -
entrepreneurs. Many companies must immediately prepare for the consequences of
the coronavirus pandemic, the impending crisis and the economic slowdown. This
means the need for greater digitization of processes, products, services and
the very approach to work. That is why the congress will be made available online
for free, and during the event a significant part of the speeches will be
devoted to digital transformation in times of crisis. Witold Jankowski, Ph.D. and president of the ICAN Institute
says:
The main message of the congress will be a way in which technology can support business in a period of slowdown. We will discuss many current topics, such as trust and the future of information in times of crisis or remote work. We want to continue to provide high-quality knowledge, which is the hallmark of the ICAN Institute, and introduce MIT SMRP recipients to world-renowned experts.
Witold Jankowski, Ph.D., president of the ICAN Institute
Although MIT Sloan Management Review Polska Digital Leadership & Technology Congress is moving to the virtual world, the number of lectures and substantive content will not change much. The theme of the congress, technology and its application in business are even more relevant during the crisis.
Ewa Majchrzak, Senior Marketing Product Manager at ICAN Institute, responsible for the preparation of the congress, underlines:
Every day we will invite participants to participate in two interactive thematic blocks, carried out between 10: 00-12: 30 and 14: 00-17: 00. The interactive studio will be led by the editor-in-chief of MIT SMRP Paweł Górecki, and its guests will be, among others, Aleksandra Przegalińska, researcher in the Harvard Labor and Worklife Program, or Sergei Ikovenko, Professor at MIT and Tufts University, an expert in the field of TRIZ methodology.
Ewa Majchrzak, Senior Marketing Product Manager at ICAN Institute
People who previously bought
tickets for an event in the traditional formula have already received access to
other ICAN Institute products in return. The company has recently finished
contacting ticket holders to propose appropriate packages tailored to their
needs.
Famous speakers on standby
The first day of the congress, April 21, will be devoted to digital transformation in times of crisis as well as industry 4.0 and innovation. During the second day, experts will focus on digital transformation models suitable for difficult times and the technological possibilities of supporting business in times of crisis.
In addition to the aforementioned speakers, during MIT Sloan Management Review Polska Digital Leadership & Technology Congress Online, there will also be performances by George Westerman of the Massachusetts Institute of Technology, who will talk about technological leadership in times of crisis caused by the coronavirus pandemic, or Hans van Grieken, whose lecture will be devoted to the most important technologies in times of slowdown and crisis. A detailed agenda will soon be available on the event's website: https://kongresonline.mitsmr.pl/
Congress is a lifebuoy for business
Congress MIT SMRP ICAN Institute begins a series of activities that are designed to provide Polish entrepreneurs with a package of practical advice, articles and tools necessary to combat the crisis. The websites of all products operating under the umbrella of the ICAN Institute will also soon include webinars, and the trainings for which the company is known have already been adapted to current events.
A portal with advice will be launched and a space for mutual support of entrepreneurs, managers and experts will be created, and partners - companies and the media - offered access to materials and experts.
More about the changed formula of the congress and the reasons why it was decided to modify the theme of the event, says Witold Jankowski Ph.D., in a special video for the media:
https://www.youtube.com/watch?v=6yI8wawoHmo
The event will be open to the media, and journalists who sign up for the congress will receive a package of materials related to crisis management from ICAN Institute. They will include, among others, the first issue of "ICAN Management Review" and articles from the collections of "Harvard Business Review Polska".
ICAN Institute: The company was founded in 1996. It conducts activities unique in Central and Eastern Europe, combining, among others publishing the Polish edition of "Harvard Business Review" (exclusive license in Poland) with executive education, consulting, implementation of leading conference projects for high-level managers, as well as preparation and conducting of partner programs as well as development of knowledge portals for business organizations. The company also has a license to publish Harvard Business Publishing Corporation books. The founder of ICAN Institute is Witold Jankowski Ph.D., and the business partner - Andrzej Jacaszek.
