Poland still attractive to global brands

“The presence of global brands on the Polish market has a strong impact on the entire economy,” emphasized Jan Karasek from the consulting company KPMG, which has calculated how McDonald's affects the domestic market. In addition to PLN 4.1 billion of added value for the economy, incl. in the form of revenues from various taxes, the international restaurant chain is responsible for over 40,000 jobs and several hundred million purchases in the food sector. 

“The fate of McDonald's is closely related to the economic development of Poland and domestic producers,” Adam Pieńkowski, the general director of the restaurant chain, said.

Large companies present on the Polish market have a direct, indirect and induced influence on the economy. The first is, among others jobs and taxes paid to the state treasury. The second involves, for example, cooperation with a network of suppliers and generating demand by buying products and services from them. In turn, induced impact is the overall impact on the economy, e.g. driving consumption through the salaries of people employed in a given company.

“Poland is still very attractive for global brands that invest here due to the location, potential of our market and human resources potential. The presence of such companies affects not only their immediate surroundings, but also the entire economy and other enterprises. It creates additional demand generated by these brands, new jobs, dealings with suppliers. Importantly, such global brands are also intensely involved in local activities and supporting local communities,” Jan Karasek added.

(Newseria)