Poland's image in world starts getting worse
22:19
In the report of the Country Index, the strongest brand-countries for 2020, our country fell by 11 positions, to 55th place. Only Hungary and Romania fell more than Poland in Europe.
The list is prepared based on over 20 criteria, both macroeconomic (according to World Bank data) and opinion polls. The respondents answer whether they would see a given country as a place to live or vacation, the quality of life, education, and the use of cultural goods are also assessed.
"Poland is the second most disappointing country in the EU after Hungary," Rzeczpospolita daily wrote.
The journal also referred to another study in its article – EU Coalition Explorer.
"The narrative and politics of so-called ‘getting up from your knees’ in the sense of blindly insisting on your interests, without looking at the interests of the community we are a part of, is doomed to failure. It is not adapted to the challenges of the modern world and simply harms our image," Agnieszka Kwaśniewska, Chief Strategy An officer at the Saatchi & Saatchi advertising agency, said, quoted in the article.
