19:00 26 January 2026
Poland’s Ive Outdoor acquires American Queenax from Precor
Polish company Ive Outdoor has acquired the global fitness brand Queenax from Precor, a subsidiary of Peloton Interactive listed on NASDAQ. The deal includes full operational assets such as production lines, know-how, and intellectual property protected worldwide. The acquisition is expected to boost Ive Outdoor’s scale dramatically, with the company projecting a sevenfold revenue increase as early as 2026. Within three years, it aims to build 120 outdoor training zones globally.
Queenax, which has generated over USD 270 million in cumulative revenues, brings a global distribution network and strong brand recognition. Ive Outdoor plans to leverage the acquisition to accelerate international expansion, digitalize its fitness offer through SaaS solutions, and position Poland as a hub for globally competitive outdoor fitness brands.
(pb.pl)
