Polish blueberry season has begun
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The ceremonial opening of the blueberry season took place during the International Blueberry Organization (IBO) Summit in Lublin on July 3, 2023. Growers showcased their community and invited blueberry enthusiasts to purchase their fresh fruits. The season was officially inaugurated by Krzyś Sosnowski (1.5 years old), the grandson of blueberry growers from Siedliska in the Kamionka commune in the Lublin voivodeship. The IBO Summit showcases Poland as a European leader in blueberry production and consumption promotion.
The annual season inauguration in Poland is an opportunity to promote Polish superfruits. It typically takes place on July 1st, which is Polish Blueberry Day. It is a celebration for all those who want to live healthily and actively. Following tradition, the youngest grower performs the first tasting.
"I believe this is something exceptional. It's a fantastic inauguration. The Polish market is developing remarkably well. The rest of the world should open their eyes, listen, and learn from what Poland has achieved," Peter McPherson, Chairman of the IBO, assessed.
