Polish market sees records in interest in webinars

The webinar activity in Poland increased more than 1,100 percent during the two months of the pandemic, according to ClickMeeting. This is the largest increase among the surveyed countries. For example, in Germany it was 519 percent, in Greece – 868 percent, and in the USA – only 39 percent. The organization of this type of online event has become the main earning tool for many companies. Experts predict that even after the pandemic is over, webinar platforms will be willingly used by companies and trainers.

“Everyone is asking us whether this trend will continue after the pandemic. Our clear answer is yes. We expect it to be a hybrid formula, especially in conferences, as it turned out that many advantages come from using online platforms and tools. In our report, we asked what the respondents thought on this subject, and it turned out that as many as 80 percent of people will continue to use this type of solutions,” Martyna Grzegorczyk, communications and outreach manager at ClickMeeting, said.

Only 3 percent of those surveyed by ClickMeeting said that they no longer want to run this type of event, and 17 percent abstained from a clear declaration.

Prior to the pandemic, the most active countries in hosting online events were the United States and Russia. The pandemic changed everything and now European countries are in the lead among the countries that have seen a very large increase in the use of webinar tools.

In March alone, the global number of webinars organized on ClickMeeting amounted to nearly 250,000, and the number of participants exceeded 3.2 million. For comparison, in March 2019, over 870,000 people hosted webinars.

(Newseria)