During the 9th edition of the PRCH Retail Awards, the Polish Council of Shopping Centres selected the best shopping centers and retailers operating in the market. According to the jury, the best retailer was Polish brand Kazar, while eobuwie.pl was recognized as a new brand to enter shopping centers last year.

During this year’s final Gala, the PRCH Retail Awards, held on October 11 in the Auditorium of the Faculty of Physics of the Warsaw University of Technology, were attended by 350 representatives from the retail industry. The best projects among shopping centers, retailers and their campaigns were announced during the evening. The highest accolade in the “New shopping center” category went to Wroclavia in Wrocław, while Arkadia in Warsaw was unrivaled among projects that have recently undergone redevelopment or refurbishment. In the category “Retailers” there were two winners chosen: the clothing brand Kazar as the best retailer, and eobuwie.pl as the new retail chain that has recently entered shopping centers.

“The Polish retail market is very competitive. Therefore, it is the high level of competence in the project or retail chain management as well as interesting ideas for marketing and building relations with local communities that determine the final success. As an industry organization we want to promote and award the most efficient and interesting actions that can serve as an inspiration for other market participants that have received positive feedback from customers. The aim of the contest is to emphasize the best practices in the area of managing and marketing of shopping centers and retail chains. I am very happy that this year the independent jury appreciated Polish brands, of which there are so many in shopping centers.” said Radosław Knap, Director General and Member of the Board of the Polish Council of Shopping Centres.
Winners were also selected in the categories related to marketing of shopping centers and retailers. Having examined marketing projects, the jury decided to award, among others, Bonarka City Center in Kraków for its excellent public relations campaign, as well as Galeria Tomaszów for its image campaign. The event of the year was “Digital origami i rozświetlona Manu” at Manufaktura in Łódź, while “Fedrujemy niskie ceny! Czorny Piontek, Czorny Weekend, czyli Black Friday po naszymu!” by Galeria Katowicka was chosen as the best pro-sales campaign. The jury also awarded Factory outlet centers for the best internet campaign and appreciated the CSR activities of the manager of 3 Stawy in Katowice. The jurors also recognized the employer branding activities of McDonald’s Poland.

In the Special Awards category, Unibail Rodamco’s Galeria Mokotów won recognition for its Polish photography exhibition, winning the Event of the Year trophy, while the company’s Wroclavia took home the New Shopping/Outlet Centre/Retail Park of the Year statuette. Atrium Promenada was lauded for its Shopping Centre Image Campaign of the Year, the “Alley of Wonders” project realized by Valkea Media, while eobuwie.pl was named the New Retailer of the Year.

The PRCH Retail Awards are aimed at retailers, developers, managers, investors and professionals involved in retail marketing.