Polish spending on digital data amount to $32.1m in 2020
23:43
Polish spending on digital information will amount to as much as $32.1 million in 2020, which means an increase of 17.5 percent y/y, Cloud Technologies reported in the Global Data Market Size report. At the same time, the estimated next year's value of the data market will amount to nearly $40 million, which means over a 22 percent increase compared to this year.
From the latest Global Data Market Size report we learn that although the health and economic crises are still ongoing, the Polish data market will record a record value of the valuation.
Compared to other European countries, this is a result that places us in the middle of the rank, between extremely restrained economies, such as Romania ($4 million), Bulgaria ($0.2 million) or Hungary ($0.9 million), and information pioneers, which include, among others, our western neighbors, Germany ($826.3 million), Great Britain ($3,064.2 million) and France ($912.5 million).
"It cannot be denied that involvement in new technologies in business, especially those aimed at supporting sales, is related to the purchasing potential of a given society. According to the latest GfK Purchasing Power Europe 2020 report, which compares the purchasing power of particular economies, the purchasing power index, that is the index of purchasing possibilities, is three times lower in Poland than in Germany. At the same time, it is higher than in Hungarian or Romanian," Piotr Prajsnar, CEO of Cloud Technologies, said.
(ISBnews)
