Popularity of digital services up by half during pandemic
21:58
The popularity of digital services, such as streaming movies or fitness classes online, has increased due to social isolation by 46 percent, but as many as 60 percent of consumers are worried that more online activity exposes them to fraud, according to a study commissioned by Mastercard. 2/3 of Polish consumers declare that they use e-commerce more often than ever before.
Poles look on the Internet not only for products, but also for virtual experiences. Almost half (46 percent) of respondents declare that they currently spend more money on online services than before the pandemic. 68 percent of them use video streaming platforms such as Netflix, HBO Go or Amazon Prime Video, and 44 percent online playing on the computer. In addition, 29 percent of them participate in online fitness classes, and 24 percent virtually "visits" museums and other tourist attractions.
In times of isolation, contact with friends and loved ones has become more important than ever before, which can be seen in the popularity of video calls. 77 percent of the respondents use them, which makes them the most popular online service.
(ISBnews)