Pushing Forward

But while it may look positive for our business in the marketing and media industry, it is still not easy for others. Cinemas running at half capacity without legal recourse to ask people to present vaccine certificates or the travel industry where some countries ask for test this and others for test that. How will it be possible to drive through Europe when the rules are uneven or unclear? We are still early in the “new world” and clearly have challenges ahead, not least due to the Delta and other variants and impending waves of “the new flu.”

What does it mean for businesses in the new world Poland is facing in the second half of 2021? To evaluate this issue we decided to let our contributors and editorial team take the temperature on key issues happening and shaping the market. We look at the markets for M&As so far in 2021. We take a deep dive into how Polish consumer behavior and spending have changed with movements between online and offline shopping being heavily influenced by the pandemic. Will the near-shoring discussion as the effect of the pandemic mean an opportunity for Poland for building more hubs for IT, R&D, and service centers? We get an expert opinion on this. We also have a wonderful piece about Poland’s history with an interesting insight into what has been shaping the country and its people.

My feeling is very positive for the rest of the year. The atmosphere you can observe in the streets, in the shops and centers in offices, and from correspondence with clients and partners — I am looking forward to a sprint to the end of 2021 with a lot of energy.

Have a good read and an amazing summer.

MORTEN LINDHOLM