The real estate market is waiting for Facebook - study

Almost every fourth real estate agent does not use social media in his work. As many as 65 percent of brokers do not conduct any campaigns on social media. More than 20 million Polish Facebook users are out of their reach, according to a study conducted by Domiporta.
Over 25,000 - so many licensed agents are listed in the Central Register of Real Estate Agents. Carefully assuming that only half of the licenses are active, it can be estimated that 13,000 people work as brokers. The main findings of the study are that although agents understand the power of social media, they aren’t very skillful and merely promote their posts on Facebook.
(WBJ)