UK dominates political ad spending, but Poland is 7th

Data gathered by Buy Shares shows that only four European Union countries alongside the UK controlled $6.84 million in political ad spending on Google. The figure represents 53.85 percent of all spending for the region between March 2019 and July 2020.

The UK leads the way with $1.80 million in political ad spending followed by Slovakia’s $1.33 million while Spain and Greece occupy the third and fourth slots respectively at $1.25 million each. Austria is fifth at $1.21 million.

Germany is the sixth-highest spender at $1.10 million while Poland's spending stood at $1 million. Romania is eighth at $1.01million while Denmark and Belgium occupy the ninth and tenth spot respectively at $0.71 million and $0.46 million.

Cumulatively, the ten countries spent $11.12 million, or 87.4 percent  of the $12.71 million 

The Buy Shares research also overviewed leading political ads spenders on Google from the region. UK’s Conservative & Unionist Party emerged top at $1.24 million followed by Greece based NEA DEMOKRATIA at $765,761. Ciudadanos - Partido de la Ciudadanía from Spain stands third with $459,197 while Austria’s Freiheitliche Partei Österreich comes fourth at $365,328. Germany’s CDU Christlich Demokratische Union closes the top five categories at $339,958. 

Nieuw-Vlaamse Alliantie from Belgium is sixth at $301,608 followed by Austria’s second entrant DIE GRÜNEN - Die Grüne Alternative Bundespartei with a spend of $295,177.00.

PARTIDUL SOCIAL DEMOCRAT - P.S.D. from Romania follows at $281,607 while Spain’s UNIDAS PODEMOS emerged ninth at $278,952. Komitet Wyborczy Prawo i Sprawiedliwość from Poland closes the top ten highest spenders at $279,306.

The period under review correlated with high political temperatures in some jurisdictions like the UK. 

(WBJ)