Value of Easter shopping basket down by 10% y/y: analysts

The value of the Easter shopping basket, on April 6-12, 2020, fell by 10 percent in Poland compared to last year's pre-Easter period (April 15-21, 2019), according to Nielsen's analysis.

Categories with a high increase in sales value in the indicated period are hair dyes, sausages, and eggs. In contrast, categories with a high decline in sales are chocolate figures, mayonnaise, and butter.

“The pre-Easter periods are traditionally characterized by sales increases. Also this year, the week before the holidays was distinguished by positive dynamics compared to other weeks, but compared to last year's Easter its value dropped by 10 percent. Double-digit declines recorded categories related to culinary preparation,” Ewa Rybołowicz, director of cooperation with commercial networks in Poland in Nielsen Connect, commented.

(PAP)